SE Nas 07: 6th Company to Suara Pembaruan

Last Posting about Excursion Study of Communication Science Department is about Suara Pembaruan Newspaper.

After Ogilvy, we visited Suara Pembaruan. Suara Pembaruan adalah harian ibukota yang terbit sore hari. Zainuri sebagai redaktur bahasa merangkap penanggung jawab percetakan yang memandu kami. Awalnya kami dibawa ke ruang redaksi dahulu. Kami ditunjukkan bagaimana suasana ruang redaksi. Di ruangan tersebut kami melihat banyak tumpukan koran dari berbagai media cetak. Buat apa tumpukan koran tersebut? Those newspapers used for comparing the news in Suara Pembaruan with other newspaper, agar berita yang dihasilkan tidak sama. Dari segi bahasa, bahasa di harian Suara Pembaruan menggunakan bahasa yang lugas, bukan bahasa yang “berat”.

Dari ruang redaksi, kami lanjut ke ruang layout. Sebelum sampai di ruang ini. Kami ditunjukkan sebuah ruangan yang biasa digunakan untuk afternoon meeting. Dalam rapat tersebut dibahas apakah koran tersebut layak edar atau tidak, atau mungkin ada kesalahan lain. Sehingga dapat ditarik kembali sebelum diedarkan. About respondent, Suara Pembaruan has respondent which spread in almost all of Indonesia’s Provinces. Suara Pembaruan used to produced twice a day. In the morning and evening. But after monetery crisis, Suara Pembaruan only produced once a day. Di ruang layout, berita – berita di atur letaknya, lalu di print. Dan dilihat untuk sementara, apakah sudah benar semua. Bila masih ada kesalahan cetak, maka akan diatur ulang. About Photos, Suara Pembaruan sometimes take photos from News Office Antara and AP. But for headlines, they use photos from their photographers.

After layout room, we went to printing room. For printing, they still use roll, not iron plate like most of newspaper office and we could see the printing proccess. The History of Suara Pembaruan:
1961: Stabilitas Indonesia masih kacau karena ada peristiwa PKI, lalu pada 27 April 1961 terbitlah Sinar Harapan sebagai cikal bakal dari Suara Pembaruan.
9 Oktober 1986:Sinar Harapan dicabut surat terbitnya karena dianggap menyalahi aturan terbit oleh pemerintah saat itu.
4 Februari 1987 : terbitlah Suara Pembaruan sebagai reinkarnasi dari Sinar Harapan.
1 November 2000: Suara Pembaruan berganti format dari broadsheet 86x58 cm (9 kolom) menjadi semi broadsheet 37,5 x 58 cm (8 kolom).
Dalam sekali cetak, sekiktar 7.500 sampai 10.000 eksemplar dan selalu habis. Technology in Suara Pembaruan: They use notebook for presentation, and of course they had a lot of computer for design, and lot of tools for printing newspaper. But, for printing, they still use roll, not iron plate like in other newspaper company.
Finally, this is the last visit in Jakarta. Then we prepared to go Bandung..
Bandung, We’re coming!!!!
The end

Pak Zainuri.. our Guide that day

wiii.. a lot of newspapers!!!

2 printing machines.. (sayangnya untuk ngeliat yang kedua, kepala harus miring..xixixix...=P)

SE Nas 07: 5th Company to Ogilvy

Thursday, the 4th day in Jakarta. First visit to Ogilvy PR worldwide. Ogilvy is a PR consultant based in New York. When we first arrived in Ogilvy, we nthink that ogilvy is just an ordinary PR consultant. Honestly, most of us didn’t know about ogilvy at all. But when they started their presentation, all of us really amazed by them. Yang presentasi kepada kami adalah Erica dan Diah Noer Abubakar dari Ogilvy. Sayangnya kami tidak tahu secara pasti apa posisi mereka, tapi tampaknya mereka memiliki posisi yang tinggi dan mereka merupakan karyawan senior di sana. Hal ini tampak dari penguasaan mereka tentang materi presentasi mereka dan cara mereka berpakaian. They were very elegant and look very professional.. we like the way they explained to us, fast and clear. Ogilvy memiliki banyak cabang di negara – negara luar, seperti china, jepang dan negara – negara barat. Ogilvy mengidentikkan diri mereka dengan great branding and big ideas. David Ogilvy, as founder, memiliki motto “the most local of the international and the most international of local”. For their official employee, they have 6 standards:
Accountability
Egility
Bravely
Curiosity
Colaboration
Passion

Pola kerja mereka adalah Insights (dasar dari sebuah ide, bagaimana mereka research product) lalu Ideas, dan terakhir adalah Influence (cara membuktikan keberhasilan kampanye). Contoh – contoh dari klien mereka adalah nokia, dove, sampoerna, dll. Tentu saja Ogilvy memiliki banyak penghargaan salah satu contohnya adalah pada 2006 mereka mendapatkan penghargaan “Best Product & Promotion – Marketing Communications : Consumer (Top Award)-Asia Pacific PR week awards (What’s your personaltea. PT Unilever Indonesia)
About high technology, one of their high –tech is they held a global meeting annually with other Ogilvy’s branch in other countries, like teleconference..and then, when they presented their company, they were using notebook.
4 THUMBS UP for Ogilvy.. They succeed built good image and reputation!!
To be continued..



Front desk at Ogilvy


inside presentation room.. unfortunately, the picture doesn't clear enough=(

SE Nas 07: 4th Company to Dufan

3rd day in Jakarta. our first visit is Dunia Fantasi.

We arrived in Dufan about 09.30 but we still have to wait until 10.30 at bus..

Kami diterima oleh Eddy Darmanto as Dufan’s Customer Service. He has been woorking in Dufan since 1974. Dia menjelaskan bahwa Dufan memiliki luas 552 Hektar, dan pemiliknya adalah Pemda DKI. Dulu Dufan masuk dalam jajaran Jaya Group milik Pak Ci, tapi tahun 1997 menjadi milik Pemda DKI. Dalam Group Pembangunan Jaya Ancol, selain bergerak dalam bidang rekreasi seperti Dufan, juga ada usaha dalam bidang resort dan properti. He also explained that there are 8 parts in Dufan, such as Jakarta (consist of old house in Jkt, Fatahilah, post office, and many things that represent Jakarta), Asia ( for examples: miniatures if chinese and japanese building), and Europe. He told us that in Dufan, there are 25 games for fun and all of that are safety.
About hight tech used in Dufan, every games in Dufan using high technology and now they also have 4D games. Unfortunately, when we were there, there was raining. We coludn’t try the games.. we were to busy to look for a dry place hahaha..Last we only saw a new game in Dufan, named Tornado. WeeW.. Creepy.. just like its name, Tornado. It will move us upside-down. oh ya, I saw Natalie Sarah and Irfan Hakim. They were shooting for a program as presenters. Natalie Sarah is a cute woman. Even though she is pregnant more than 5 months, but she still looks skinny.
To be continued..

Eddy Darmanto..Dufan's Customer Service

Photos about Tornado.. looks Creepy

SE Nas 07: 3rd Company to SCTV

Still 2nd day, and the 3rd visits in Jakarta.
We went to SCTV. PR dari SCTV, yaitu Riri yang menyambut kami. Kami diajak berkeliling ke studio mereka di lantai 12. SCTV got 2 studios, one in Gatot subroto (place where we came) and Kebon Jeruk. Studio in Gatot Subroto usually use for news-casting. Like Liputan 6, Buser, etc. In kebon Jeruk, usually use for entertainment like infotainment Ada Gosip, and talkshow Seger bener.
Dari lantai 12, kami diajak ke lantai 7. Lantai 7 adalah tempat Master Control, yaitu gerbang akhir dari proses produksi. Master Control use lock Book as their rundown. Jadi hitungannya berdasarkan detik. Misalnya 1 film berapa segmen, berapa iklan, lalu 1 iklan berapa lama, dan lain – lain. Lalu untuk mengatur iklan ini masuk ke mana, adalah tugas dari bagian traffic.
After we looking around, they brought us to a room (like a meeting room) for discussion. Yang menjadi narasumber adalah Yudis dari bagian planning, bertugas untuk merencanakan program – program SCTV untuk jangka panjang. Lalu juga ada Ludi dari bagian scheduling yang bertugas menempatkan program – program nya, pada jam berapa saja.Yang terakhir adalah Haryanto sebagai ass. manager PR SCTV. And then we discuss about advertising in television, CSR from SCTV, etc. Overall, they can explain to us very clearly..

About the high technology, tentu saja alat – alat dalam ruang studio nya merupakan alat – alat canggih, seperti teleprompter.lalu di ruang master control, sama seperti di studio TV lainnya, juga terdapat banyak televisi untuk memonitor siaran yang mereka putar sekaligus comparing with other channels’ programs..
After those visits today, we went to Kelapa Gading Mall. Ready for shopping and dinner hahaha..
To be continued..

Riri, as Public Relation in SCTV explain to us about the studio Master control room

1 of their teleprompter

SE Nas 07: 2nd Company to Mirage Advertising

Welcome to the 2nd day in Jakarta.

Woke up in the morning and we had to be ready in 07.30.. we would go to Mirage Advertising. Some of us still sleepy, so we slept at bus. About an hour, our bus stopped at a big street. We have to walk to reach Mirage Office.

Finally, we reached a minimalist building, with a modern style. In that building, we saw a lot of abstract paintings and many colourful doors wich connected us to editing room. All rooms in first room are used as editing room. Almost of that rooms use vague light.. kenapa ya kok remang-remang? Yudi,from HRD Mirage Advertising,became our Tour Leader and explained, “kalau pakai cahaya yang terang, terus cahaya memantul di monitor komputer, bisa mengganggu proses editing. Karena warna gambar bisa lain lagi jadinya,”.

Next, to 2nd floor. We got design room.. there is a big room which divided into 3 parts: 2D, 3D and Graphic design. There are also miniatures of cartoon characters. What for? Those things for giving inspiring to the designers.

Dari ruang desain, lanjut lagi ke ruang mixing. Istilahnya, ini ruang terakhir untuk proses produksi. Kami sempat ditunjukkan beberapa iklan yang mereka buat, salah satunya bravia. Untuk gambar, ada yang mereka rekam sendiri, tapi ada juga yang mereka ambil dari Production House lain. Contohnya, iklan Campina yang menggunakan bentuk spongebob. Pada awal iklan, ditunjukkan sepenggal bagian dari fil Spongebob Squarepants. Untuk gambar ini, Mirage membayar royalti kepada Nickelodeon as the owner of that picture. Di sebelah ruangan mixing,ada sebuah studio mini yang digunakan untuk proses Dubbing. 2 from my friends, Jessica and Stephanie, tried to act as dubbers. After saw almost all of their rooms, they brought us to meeting room to listen presentation about Mirage Advertising. Sayangnya, orang yang seharusnya presentasi kepada kami terjebak macet dan kami tidak mungkin menunggunya karena kami ada kunjungan lagi.
Teknologi yang digunakan di perusahaan ini tentu saja alat – alat mixing, edit, dan produksi. Most of them use Apple as their computer.
To be continued..

Tampak Luar Gedung Mirage Advertising

monitor - monitor di ruang mixing

The mixer

my fav corner in this place.. so minimalist, modern and cozy

Story Of SE Nas 07 : 1st Company to Trans TV

First day in Jakarta.. we had arrived in jakarta in 09.30.. then we took a rest.. after that we were shopping at mangga dua hehehe..
In 17.30, we went to Trans TV.. we would watch the record of Empat Mata show..
We arrived little bit late..yah, there always be traffic jam in Jkt..

Finally in about 18.30 we arrived and we went directly to the shooting location.
Topic in that night was about free life.. including night life, and free sex.. guests star are Presenter Arie K. Untung, actrees Five V and writer of Jakarta Undercover, Moammar Emka. There was also a secret guests, name Nina. She used mask to hide her identity and then she told us about her job as lady escort.Five V was using a blouse with a very low neck.. of course all the audiences, especially boys, can’t take their eyes from Five V. hahaha..

Every break times, The floor director was asked us to laugh oftenly. He always tells us need more expression. My friend, agnes, was being asked by Tukul to sit at the stage and act as the visitors on café (that café as background on the stage). My other friend, atiyatna, who had her birthday on the same day, received a greeting from Tukul. Of course after they were shake hands, Tukul wanted to kiss her cheeks. But she won’t and she moved backward to avoid Tukul’s kiss. Wakakaka..almost all of us laugh at her.

About technology used on that show, most of us know that Tukul using notebook to help him and he had tagline “kembali ke laptop”. Beside notebook, another high-tech used in that show is all of the video recorder to record that show and all shooting tools.
Finished from Trans 7,we went back to hotel. We had dinner in Bus.. very tired in day 1.. but we still happy and still have a lot of plans and energy for the next days.
To be continued..

Me And Jessica.. Penampang Luar Gedung Trans Tv.

Tasha's World?

maybe not all of you know who is tasha.. but, from my blog, i try to share to all of you about my experiences, my knowledge, and perhaps all my feelings.. hehehe..=p

This is not my first blog actually, i already got blog in Friendster. so, maybe if you open this page and you interseted with my stories or else, u also can read them in FS..

just a brief introduction..
I'm Natasha and now i'm a student in Petra Christian University.. i take Communication Department in '06..
Why i choose Communication department? b'coz it's interesting for me to know a lot of people, knowing about development in communication technology, learn about broadcasting and learn about to be a good Public Relation etc.. with all of these experiences and knowledges, i try to share it to you.. maybe there are some of u also interested in communication studies. so we can share each other..=)
little story about the tasks..of course there are a lot of tasks too.. hehehe.. but, no victory without sacrifice hahaha..

hope you can enjoy this blog..=) GBU